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Lydia George

Director of Marketing & Sales Enablement

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Lydia joined RPIA in February 2020 as a Digital Marketing Associate. In her current role as Director of Marketing & Sales Enablement, she develops the firm’s marketing strategies and sales enablement processes for all client streams, including institutions, private clients, and investment advisors. In 2023, Lydia was honoured by VersaFi (formerly WCM) with the Rising Star Leadership Award in recognition of her contributions to the firm and the industry.

Prior to RPIA, Lydia held roles in marketing and communications across various industries. She was a Marketing Communications Coordinator at Getinge, a medical devices company, where she managed the company’s national marketing communications projects and liaised with global head offices. Before Getinge, Lydia worked as a Communications Coordinator at Enbridge in the natural gas division, developing public affairs and communication plans for consumers and the media. She has also held roles in marketing and project management in the startup and telecommunications sectors.

Lydia holds a Bachelor of Business Administration from the Schulich School of Business at York University, specializing in Marketing and International Business. During her undergrad, she also studied International Business at the Prague University of Economics & Business. Lydia also obtained her MBA from the Schulich School of Business in 2024, with a focus on Strategic Management. In her spare time, you can find her spending time with family, traveling the world, or curling up with a good book.

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